I’m responsible for developing the key messages and communications for Myca, and directing the work of the many people required to bring to life the Myca promise and the Myca brand. It’s the kind of work I’ve done for many companies and organizations at my own firm, Industry Brand Agency, and with other leading communications agencies.
I’ve worked extensively for the past fifteen years as a senior brand strategist in the healthcare, financial services, retail and information technology sectors for companies across North America and internationally, and once, long ago, was a practicing architect. I graduated with honors from a school in the UK called the Architectural Association in 1981, worked with leading firms in Canada, and then had my own practice for eight years.
The architectural background provides a clue about why I have been drawn to Myca. A great building project is a many-layered conception, concerned in parallel with the large-scale ideas of city and spaces and small-scale world of elegant construction details. Myca shares this, as its success depends both on enabling specific devices and interactions and on realizing a broad vision of how healthcare should ñ and must ñ evolve. Working on a great building project also means being part of a committed and passionate team of experts. The same applies to Myca, with an experienced team that shares the vision of a new healthcare experience and has the knowledge and energy to make it real.
I have taught over the years both at business and design schools. Theory is energizing and engaging to present and discuss, but the real value accrues when theory is translated into tangible actions, products and results. That’s the culture of Myca. There is a tenacity and focus in Myca that ensures the work we do has, and will continue to have, concrete value to healthcare providers and consumers. Myca will change the rules in healthcare ñ it’s a privilege being part of that.
